Monday, 27 October 2003

Rebranding as yourself

Insult-the-CA-day continues here at Signifying Nothing as we learn that the Commercial Appeal has decided—stop the presses—to rename its website to CommercialAppeal.com. Whether this is a concession that the overtly boosterish “GoMemphis.com” was a bad fit for a city with a massive inferiority complex is left unsaid.