If you’re a celebrity (say, Paris Hilton) and want to use an alias, knock yourself out, but some victims of name misappropriation would rather you follow the example of Michael Vick and choose a name that few, if any, other people are likely to share.

Incidentally, the Ron Mexico name generator suggests “Sarah Venezuela” for Ms. Hilton’s future alias needs.

Daniel Drezner looks at the continued genius of Hardees and Carl’s Jr. in moving from “food porn” to virtual porn (by way of Paris Hilton) as a marketing gimmick in order to gain free ads from oft-quoted “watchdog” groups. I’m not one of those people who thinks Hilton is all that hot, but I guess I’m in the minority on that score.

I am surprised that H/CJ continues to keep a split brand, however… since Federated has now assimilated all of its department store holdings under the Macy’s brand, there really aren’t that many important split brands left—Edy’s/Dreyer’s and Checker’s/Rally’s are the only others that come to mind.