Amber Taylor’s word of the day is one I’ve never used and hardly ever encountered. You’d think that was odd, since “psephology” is another name for my field of research, but I doubt most political behavior scholars could define (or even pronounce) the term. From a position of ignorance, I’d probably think it referred to reading bumps on people’s heads or something. (A Google News search suggests the term is reasonably common in India of all places, and gets some play in Britain and Ireland, but is rare elsewhere.)

In short: don’t expect me to order new business cards describing me as a psephologist any time soon.