Wednesday, 13 April 2005

Dumb false advertising

I bought a pack of Zeiss Lens Cloths at Wal-Mart yesterday to clean my glasses. The box says it contains 50 lens cloths, and was just under $3. Each lens cloth is individually packaged in strips of three, and I received 17 strips (yes, I counted), so I actually bought a box of 51 lens cloths.

I am at a loss to explain this discrepency. Would people be confused by a box that says it contains 51 cloths? Or, alternatively, would people be so excited by the bonus lens cloth as to feel like they’d gained some sort of karmic reward? Inquiring minds apparently want to know…


Any views expressed in these comments are solely those of their authors; they do not reflect the views of the authors of Signifying Nothing, unless attributed to one of us.
[Permalink] 1. Alfred Sumrall wrote @ Wed, 13 Apr 2005, 11:35 am CDT:

Certs is selling individually wrapped mints packaged 77 to a package. I wonder how much money was spent on market research and focus groups to come to that number.

[Permalink] 2. Alfred Sumrall wrote @ Wed, 13 Apr 2005, 11:37 am CDT:

And by the way, neither I nor you went to grad school at Millsaps (the caption under my picture on the flickr thing).


Did I write Millsaps? Ick, will fix. Shows you how many people read the captions…

[Permalink] 4. Alfred Sumrall wrote @ Wed, 13 Apr 2005, 12:52 pm CDT:

Doesn’t matter to me (Annie’s isn’t a physical therapist either, she’s a personal trainer); at least you didn’t say State or your undergrad alma mater. :-)


Now that’d just be insulting. ☺


Insulting, yes, but to whom? Yes, even us knuckledraggers know how to use the word “whom”.


“Whom?” Robert! Listen to yourself! That word has been banished from the English language, right?

As for that “extra strip,” Chris: beats me. I WOULD like to see the look of rapturous joy in the face of anyone who finds joy in discovering an extra strip of lens cloths. Such sublime joy would make for good photography, I bet.



Like Alfred, I would like to know how much money goes into researching such things. BTW, for those that didn’t catch it, I was kidding about being insulted. I’m still not very good with emoticons.

for those that didn’t catch it

We apparently haven’t mastered the use of the word “who”, however.

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