An interesting development in college football today as Fox Sports has won the bidding for the next BCS contract for 2007–10, including three of the four “plus one” title games. ABC retains its contract through 2014 for the Rose Bowl games, including the national title game in 2010 (to be played in Pasadena).

Is this a sign that Fox is planning to get serious about college football more generally? To date, Fox’s involvement in the sport has been limited to a schedule of second-tier Big XII and Pac-10 matchups on its cable outlets (along with some Division I-AA matchups) and broadcast rights to the Cotton Bowl. It’s likely that at least one major conference, like the Pac-10, would be interested in a national Saturday afternoon slot to compete with the SEC-CBS contract—thus avoiding the limited 3:30 coverage associated with ABC’s programming. Plus, Fox would be hard-pressed to come up with an exclusive announce team that works four days a year, suggesting that regular season college football on Fox is coming sooner rather than later.