I just saw an advertisement in the Memphis Flyer for Anheuser-Busch’s new B^E, described in the ad as “beer with something extra,” i.e. caffeine, guarana, and ginseng.

Coming soon from Anheuser-Busch: Beerplus, with vellocet, synthemesc, or drencrom. It sharpens you up, and makes you ready for a bit of the old ultra-violence.

UPDATE: I bought, and consumed, a four-pack this afternoon. As I expected, it's a little pricey -- four ten-ounce cans for $4.99. And believe it or not, it's not bad tasting, once you get over the expectation that it should taste like beer, which it does not. At first I thought it was awful, but by halfway through the first can, I didn't mind it.

The alcohol content is not indicated on the can, but it seemed low compared to a twelve-ounce regular beer. The caffeine/guarana/ginseng does a pretty good punch as a stimulant, after a couple of cans. Overall, a pretty good beverage to drink while playing Dungeons and Dragons, which is what I was doing.