Friday, 13 February 2004

Lies, Damned Lies, and Advertising

On page W5 of today's Wall Street Journal there's a full-page adversitement for Suunto, which makes "wristop computers," i.e. geeky watches that tell you the temperature, stock quotes, and your GPS coordinates. From the first paragraph of the ad copy:
Even remotely superstitious people tend to be a little suspicious around Friday the 13th. Actually, studies do show that the number of accidents can increase by, like, 52.4% on this particular date.
Studies also show that, like, 63.7% of all cited statistics are just made up.
# By Brock Sides @ 11:31 pm CST [Permalink] « (0)
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Tag: Trivia
 

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Signifying Nothing formerly featured the stylings of Brock Sides, a left-leaning philosopher turned network administrator currently residing in Memphis, Tennessee who now blogs at Battlepanda, and Robert Prather, a libertarian-leaning conservative economist and occasional contributor at OTB.

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