Friday, 13 February 2004

Lies, Damned Lies, and Advertising

On page W5 of today's Wall Street Journal there's a full-page adversitement for Suunto, which makes "wristop computers," i.e. geeky watches that tell you the temperature, stock quotes, and your GPS coordinates. From the first paragraph of the ad copy:
Even remotely superstitious people tend to be a little suspicious around Friday the 13th. Actually, studies do show that the number of accidents can increase by, like, 52.4% on this particular date.
Studies also show that, like, 63.7% of all cited statistics are just made up.