Saturday, 15 May 2004

Price discrimination

I get four or five credit card offers per week in the mail, and I usually just throw them away without even looking at them.

Today, though, my wife and I both received credit card offers from CapitalOne. On the outside of each envelope were terms for balance transfers. My envelope offered

2.99% fixed APR for life on all balances transferred.

My wife’s envelope, on the other hand offered

3.99% fixed APR for life on all balances transferred.

My wife's reaction to this blatant inequity: “I didn’t want their crummy credit card anyway.” Neither did I.